Thread: Playstation Vita costs $160 to produce

after recent teardown and product analysis, UBM Tech Insights has given approximate prices of the components one would find in a Playstation Vita. The Vita shows that Sony has continued with its effort to keep their handheld in the market as smartphones slowly become the domain of handheld gaming with the iOS Apps and the Android Apps. The key features of the Vita include a five-inch OLED multi-touchscreen which provides an incredibly vibrant 16 million colours, as well as a touch-sensitive back. The Vita also incorporates GPS, a three-axis gyroscope, a three-axis accelerometer and a three-axis electronic compass, with both 3G and/or WiFi connectivity, such things you might find in a smartphone.

However, adding up the prices of the Vita’s components a grand total of $160 was given. This would explain why the Vita has such a chunky price tag on it. The Vita comes in two stock-keeping units (as mentioned above), a $250 Wi-Fi only model and a $300 3G model. If the figures are correct this means that Sony are making a hefty $90 or $140 profit on the handheld console. In comparison to Nintendo’s 3DS had a retail price of $250 upon launch date (however later dropping down to $170), has components totalling at $100.

The Playstation Vita will be available for purchase in North America and Europe on 22nd February 2012, Japan (as always) having it a tad earlier on December 17th 2011.

Here is a general breakdown of what each element costs in the Vita:*

Display and touchscreens: $50
* Battery: $3.60
* Cameras: $3.50
* Wi-Fi/BT/GPS: $3.50
* NAND: $6.00
* SDRAM: $9.25
* Processor: $16.00
* BB+XCR: $16.25
* Non-electronic: $11.00
* Other: $30.00
* Supporting materials: $10.00

SOURCE

120 €uro to produce and 250 €uro to sell is a big difference.
Sony is robbing costumers again.

so what? it costs nothing to research, develop and advertise right?

I guess we wont be having a price drop anytime soon.

It has 2007 PS3 graphics versus what NDS offers. What the f**k else do you want, a selling price of $20?

How much cost shipping and assembling each PSV?

How much did they actually put into the R&D?

Originally Posted by esteban32

What the f**k else do you want, a selling price of $20?

No, 10$ maximum for this $hit...

Originally Posted by uZerN1

No, 10$ maximum for this $hit...

damn cheapo..

vita is a big ripoff also a big pile of you know what
sony should be giving this for free for example with their overpriced TV`s

I played the new Uncharted on PSvita today @ my local Gamestation store, I quite like it, probably a first day buy for me, or might wait a few months for a price cut.