Sony Blinks, Pushes Release of Osama bin Laden Film To After 2012 Election
Sony, director Kathryn Bigelow, and screenwriter Mark Boal will now have a full year to try and fix the damage done to this project after the attempt to politicize it created the kind of PR nightmare that can only bring death to the box office.
Over the past five years, a dozen-plus anti-war films have flopped at a 100% rate (Boal and Bigelow’s Oscar-winning “Hurt Locker” only grossed $17 million domestically — and in my opinion it did not look favorably on our military), and if that doesn’t prove the power New Media has to compete with and even defeat The Hollywood PR Machine, nothing does. Why Sony ever believed they could get away with releasing into the 2012 election narrative a multi-million dollar feature focusing on one of President Obama’s very few successes is beyond me.
Sony’s plan was an obvious one. Not only would the release of the film in the crucial weeks leading up to the election bring this event back to the forefront of voter’s minds, it would also give Obama’s Media Palace Guards the excuse and cover they desire to resurrect this story just when the President might need it most. This was cynical, sinister, and the worst kind of exploitation of our Military.
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